MEDIA RELEASE:
Tuesday 10th May, 2016
Seresin Estate, of Marlborough New Zealand, has today announced a new partnership with Louis Latour Agencies to include its Seresin and MOMO brands for on and off-trade distribution in the UK.
Michelle Connor, Seresin Estate General Manager, said “Louis Latour Agencies is part of a family business that stretches back over two hundred years. The values associated with this are complimentary to Seresin Estate - recognising the importance of personality and individuality of the wines and brands. They work with some of the best independent retailers, wholesalers, restaurants and hotels, making Louis Latour Agencies an ideal partner to expand our UK distribution.”
Louis Latour Agencies represent over 13 wine brands from around the world and Seresin Estate will be the second biodynamic winery alongside McHenry Hohnen of Margaret River, Australia.
Will Oatley, Louis Latour Agencies’ Managing Director said “I am delighted that Seresin have agreed to join us. The wines have great depth and character and are the perfect addition to our portfolio of family-owned wine and spirit producers.”
Founded in 1992 by cinematographer Michael Seresin, Seresin Estate is Biogro certified organic and farmed with biodynamic principles. Traditional winemaking practices are valued, with all Seresin wines hand-harvested, fermented using natural yeast and spending a longer time in bottle before release. 2016 marks the 20th vintage of bottled wine from the winery.
Oatley went on to say that “Seresin have a fantastic reputation and we are looking forward to working closely with the Seresin team to grow their distribution amongst independent retailers and the on-trade. We have a long history of working with quality, family-owned New Zealand producers and we are excited to have the opportunity to offer another iconic winery.”
In addition to Seresin, Louis Latour Agencies will also distribute Seresin’s MOMO brand. A range of organic wines offering a first level connection with the brand for their customers. Fruit is sourced from their estate vineyards and selected organic growers with whom they work closely. MOMO wines are made with the same approach as Seresin, including natural yeast fermentation, but have a more classic Marlborough style.
Seresin and MOMO are distributed in more than 25 countries worldwide, including the key markets of Australia, United States and United Kingdom.
Louis Latour Agencies will work alongside Sara Fogarty, Seresin Estate’s UK based EU & UAE Brand Manager and Leah Seresin, Brand Ambassador. The UK distribution agreement will take effect from the 10th May, 2016.
~ENDS~
For further information please contact:
Sara Fogarty, Brand Manager Europe & UAE, Seresin Estate | +44 7767 898514 | sara@seresin.co.nz
Rebecca Fraser, Marketing Manager, Louis Latour Agencies |+44 20 7409 7276 | Rebecca.Fraser@louislatour.co.uk